Recently, Netflix co-CEO "Ted Sarandos" has publicly stated that if Netflix's proposed acquisition of "Warner Bros." is completed, Warner Bros movies will still be released in the movie theaters for at least a 45-day exclusive window before coming into streaming. Sarandos also emphasized that if Netflix owns Warner Bros' theatrical distribution business, they don't want to risk the billions of dollars in the box office revenue that Warner Bros currently earns, and that they want to compete for opening weekend success instead of ignoring theaters. He said a hard number which is 45 days — to reassure theater owners and industry watchers.
This announcement is significant because Netflix has historically favored streaming-first releases with little or no theatrical exclusivity. Before this, many Netflix films went to theaters for very short runs, sometimes just for awards qualification, and then went quickly to streaming. Theater chains and Hollywood talent had already warned that Netflix's takeover could harm cinema attendance and the theatrical business overall. While Netflix claims this is a real pledge and not just "PR", many entertainment analysts and fans remain skeptical.
Speaking of benefits if Netflix will truly stick to this 45 days theatrical plan, It preserves a box office revenue stream that generates billions for Warner Bros and benefits movie theaters, distributors, and workers in that part of the business. Fans who love the big screen experience see this as a win. Cinema owners (especially big chains) have been publicly vocal that short windows (like 17 days) could cripple their business. However, this recent Netflix's plan will calm some of that industry concern, at least temporarily.
Theaters and studios benefit from ticket sales, concessions, and marketing tied to theatrical windows — a revenue layer Netflix would otherwise miss if it rushed movies to streaming. Many award-contending films require theatrical runs to qualify for Oscars and other awards. A traditional window fully enables that. It also helps Netflix compete for bigger blockbusters and franchises on cinema screens.
The reason why Netflix is pulling out this move is to win industry trust and reduce backlash, because Netflix’s bid to acquire Warner Bros sparked major criticism, especially from cinema owners, creators, and some lawmakers (don't forget Paramount by the way) - who feared theater windows would disappear. However, by committing to a 45-day window, Netflix aims to mollify critics and smooth regulatory approval. Another reason is that "Sarandos" himself acknowledged that when Netflix examined Warner Bros' financials more closely, they found that the theatrical business was healthier and more profitable than expected.
Netflix’s main business is streaming subscriptions, but theatrical releases add box office income, merchandising tie-ins, marketing value, and greater global reach. Netflix will surely combine these widens revenue sources instead of just relying solely on streaming growth. If Netflix owns franchises like DC Universe properties, Harry Potter, or big blockbuster films, keeping them in theaters longer helps Netflix compete with Disney, Universal, and other Hollywood majors that still rely heavily on box office performance metrics.
Netflix's recent commitment to a "45-day theatrical window" for 'Warner Bros' movies (if the acquisition closes) is one of the most consequential entertainment industry developments of the year. For movie theaters and box office supporters, this decision of Netflix is a positive news that could protect cinema attendance and preserve the "movie event" experience. For Netflix, it's a strategic move to protect profitability, address industry skepticism, and strengthen its competitive position.
What do you guys think of this plan from Netflix? Do you consider it truly a positive news for the audience? What are your opinions on the "45-day theatrical window" offered by Netflix if the acquisition of Warner Bros is completed? Let us know all your thoughts in the comments where you can also provide latest news so I can make a breakdown of it.